What brands scan for
Brands spend seconds on a media kit. They look for audience demographics, average views, engagement rate, past brand work, and a clear rate card — in that order.
If any of these are missing, the default assumption is the worst case. A complete kit is a trust signal.
Keep it honest, keep it current
Inflated numbers get discovered and end conversations. IdeaBridge generates your media kit from connected social accounts, so the metrics are real and update automatically.
