Define the outcome before the campaign
Awareness, consideration, and conversion are different campaigns with different metrics. Decide which one you are buying before you brief a single creator.
A clear outcome turns measurement from a post-mortem argument into a simple check against a target.
Track what you can attribute
Unique links, codes, and platform-native analytics give you defensible numbers. Combine them in one dashboard instead of chasing screenshots across a dozen DM threads.
Benchmark and iterate
The first campaign sets the baseline. The second one should beat it — and with ranked matches and structured briefs, it usually does.
