The five fields that matter
Goal: one sentence describing what success looks like. Audience: who you want to reach, in their words. Deliverables: exactly what you expect, with counts and formats.
Budget range: a real range attracts real applications. Timeline: posting window and any hard dates. These five fields are what AI Match weighs most heavily.
Copy the template
Goal: [one sentence]. Audience: [who they are, age, interests]. Deliverables: [e.g. 1× 60s TikTok + 3 stories]. Budget: [range]. Timeline: [posting window].
Paste it into your next campaign and watch the quality of your match shortlist change.
What to leave out
Skip the brand manifesto and the mood board links in the first message. Creators decide fast; a crisp brief beats a beautiful one.
